Usability is a necessary condition for survival on the web. If a web site is difficult to navigate, people leave. If the homepage fails to clearly state what a company offers and what users can do on the site, people leave. If users get lost on a web site, they leave. If a web site's information is hard to read or doesn't answer users' key questions, they leave. Note a pattern here?
There's no such thing as a user reading a web site manual or otherwise spending much time trying to figure out an interface. There are plenty of other web sites available; leaving is the first line of defense when users encounter a difficulty. Usability is the measure of the quality of a user's experience when interacting with a product or system - whether a web site, software application, mobile technology, or any user-operated device. We provide the different benefits to your organization like efficiency in use, allow rapid recovery from errors , easy to remember.
Does your product or web site have the above characteristics? Usability increases benefits for both parties: the User (potential customers) and the Provider (yourself).
Users benefits from usability
Your visitors can benefit from usability, because:
- They will be satisfied, not frustrated, with the web site or product;
- They will enjoy interacting with the web site or product;
- They will achieve their goals effectively and efficiently;
- They will cultivate confidence and trust in the product or web site.
If your users are satisfied, they will become loyal, and may even recommend your product or service to others.